B2B Portal Promotion Tips
If you are serious about running a successful B2B portal and lust for growth, one thing you should definitely concentrate upon is ‘strategy’. A well-defined strategy, keeping in mind the customer needs will help you go places in the B2B world.
The top five contents for your B2B portal will include:
1] Pricing information
2] In –depth information on products
3] Product evaluation
4] Information that is downloadable and
5] A well-defined strategy
To get the best results from B2B promotional mix, one needs to concentrate on the following essentials like,
• What do you sell
• Your target audience
• The duration of the sales cycle and
• The total number of people in the decision making process
The smaller your target group of buyers, the more complex your offering, more defined your promotional efforts need to be. As per one of North America’s leading search marketing firms Enquiro’s, the buying process can be divided into four steps: awareness, research, negotiation and purchase. Right through all the phases, word-of-mouth publicity-both online and off-line and search engines are considered as the most prominent factors.
B2B buying influencers
According to Enquiroresearch firm, 83 percent of people, purchased things from on-line vendors, while a minuscule 14 percent went the other way around. So in the B2B domain, being found online is crucial. And 51 percent of the buyers used search engines (Google) to find vendors. It is through search engines that buyers gain knowledge about the vendors.
Finally, just getting buyers attention isn’t enough. The range of on-line information the buyer seeks keeps changing throughout the buying cycle.
As the buying process advances, the search engines go down in importance, and vendor websites and B2B websites gain in importance.
On-line influencers change in importance, as the buying process advances.
So, the three crucial factors, which you need to take in account while promoting your B2B products are:
• Build a firm foundation backed by aggressive search engine marketing program.
• Look for exhaustive on-line and off-line promotions
• Correspond the way the buyers prefer gathering information
• Launch yourself as an expert in your field by providing buyers with in-depth information, through on-line and off-line sources.
• Design your promotional campaigns in such a way that it is directed towards buyers needs at each stage of buying process.
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